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PBS200H: The Challenge

This is very rough.

The Need for Strategic Thinking

http://www.aaronsw.com/weblog/theoryofchange

CCBR document Part I?

Pro-Life Challenges

There are two key areas of strategic challenge for the pro-life movement:

  1. How do we change people's mind about abortion? (message)
    • Should we use Paul Swope's messaging or Scott Klussendorf's messaging?
    • Should we show the victims of abortion, or should we avoid negative messages?
  2. How do we organize ourselves as a movement? (movement)
    • idea bundling
    • the three arms of the movement