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utsfl:classroom:seminars:pbs200h [2015/10/02 04:52] – theory of action; theory of change balleyneutsfl:classroom:seminars:pbs200h [2016/07/20 03:40] (current) – moved to PBS200Y balleyne
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 ====== PBS200H: The Challenge ====== ====== PBS200H: The Challenge ======
-===== The Problem: Theory of Action, or just Action ===== +Replaced by [[PBS200Y]].
-Too much pro-life activity is based on a theory of action; we just do whatever we can think of doing, without much though to how it will accomplish our goals, whether or not it will be effective, or even what our goals are. +
- +
-Pro-life political campaign to spend $10,000 printing posters and postcards that RTL groups and campus clubs would distribute in public places encouraging people to contact their MPs about a motion before parliament on abortion. +
-  * Who's the target audience? The general public, who need to be converted? Or the already-converted, who need to be activated and motivated to contact their MP? //Nobody// in the mushy middle is going to see a poster and suddenly feel compelled to talk to their MP about a contentious issue like abortion. +
-    * What's the messaging, and who is it designed to appeal to? +
-  * What's the distribution plan? How do we know how much money to spend and material to print? +
-    * Do any of these groups have experience with these projects? +
-    * Do we have any operations guidance, or are we just giving them materials and hoping they can effective manage volunteers, look up information on by-laws, train volunteers for dialogue, handle media requests, etc.? +
-  * Nevermind the website and blacklisting and awkwardness and unprofessional approach... +
- +
-===== Theory of Change ===== +
-We don't need a better theory of action; we need a theory of //change//.((http://www.aaronsw.com/weblog/theoryofchange)) +
-  * Theory of action: you work forwards by looking around at the things you know how to do and picking one that might accomplish your goal +
-    * let's march +
-    * let's hold signs, write clever slogans +
-    * let's write newsletters, hold dinners, have conferences, run ads +
-    * let's print thousands of posters and send them out organizations to put up somewhere +
-    * let's poll people to see what they think about a smattering of vague questions related to life issues +
-    * even worse is cargo cult copying... +
-  * Theory of change: work //backwards// from the goal, in concrete steps, to figure out what you can do to achieve it +
-    * goal: to abolish abortion (long-term), to save as many lives as possible (short-term) +
-      * make abortion unthinkable, so people won't choose it +
-        * make people more horrified by abortion than by its alternatives +
-          * make the injustice of abortion visible +
-            * show people photos of abortion victims +
-              * use "Choice" chain to bring photos to the streets and campuses +
-              * use the truck to bring photos to drivers +
-              * use victim imagery in presentations +
-          * have conversations about the morality of abortion with people to convince them its a human rights violation +
-            * develop effective rhetorical strategies +
-              * ... +
-          * make the humanity of pre-born children visible +
-        * implement ultrasound laws and waiting periods to stress humanity of victims +
-      * make abortion illegal, so people can't choose it +
-        * are there any legislative initiatives that would have political support already? +
-        * public public can't change until public opinion changes +
-          * to change public opinion, we need to reach the public with a message that will influence their view +
-      * make abortion inaccessible, so people can't choose it +
-        * shut down abortion clinics +
-      * make abortion unnecessary, so people won't need it +
-        * alleviate the economic pressures that lead people to choose abortion +
-          * fund more social programs? +
-            * convince parties to put these social programs in their platforms +
-              * convince candidates/MPs to advocate for these policies +
-              * pass policies at party conventions +
-                * get more pro-lifers registered and active with parties +
-        * prevent more unwanted pregnancies +
-          * better sex education? +
-        * improve medical technology so pregnancy is easier, or so there are non-life-ending ways to end pregnancy +
-          * too science fiction, no short-term leads here, but maybe long-term scientific research opportunities +
- +
-CCBR document Part I? +
- +
-===== Pro-Life Challenges ===== +
-There are two key areas of strategic challenge for the pro-life movement: +
-  - How do we change people's mind about abortion? (message) +
-    * Should we use Paul Swope's messaging or Scott Klussendorf's messaging? +
-    * Should we show the victims of abortion, or should we avoid negative messages? +
-  - How do we organize ourselves as a movement? (movement) +
-    * idea bundling +
-    * the three arms of the movement+