Prerequisite: PBA120Y
Building on the case for AVP (PBS120Y), this seminar responds to various objections from pro-lifers about the role of victim photography in pro-life strategy.
“Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.” - John Medina, Brain Rules, 2008